PEER PRESSURE. JUDGMENT CALLS. LOGISTICS. 

Sometimes it seems like leaving your iPhone for the more efficient and helpful Lumia 635 is impossible. We hit this issue hard with a one-off series of online spots featuring people talking candidly about their experience switching to Cortana, just in time for Valentine’s Day.

These ads were featured in Lürzer's Int'l Archive Vol. 2/15, Adweek and Creativity