First Day look

Kids care about one thing when it comes to going back to school—what to wear on the all-important first day. JCPenney owned the emotion and importance of this shopping decision with the hashtag #FirstDayLook. 

In just 4 weeks we had...

• 1,100 direct Twitter conversations
• 758,000 Facebook interactions
 20 million+ impressions

This campaign was a One Show and Webby Finalist.