Each banner invited viewers to choose a side in the fight for Texas
Interactive Cannon Banner
Cannons were the WMD’s of the 1800’s. Their strategic importance and pure destructive power could swing the outcome of battles and break the will of opposing forces. Interactive banner ads will allow you to control one of the twin sister cannons and unleash its power on a website. Fill the cannon with words from the site and aim with your mouse to “blow up” text and other banners on the page.
Cannon Battle Fueled by Tweets
In a race to demolish two forts projection mapped onto buildings, viewers are invited to control cannons via tweets online. A 3D projection onto two facing buildings in NY and LA. Tweeting #ForTejas will shoot out of Santa Anna’s monster cannon while #ForTexas will fire out of Houston’s twin sister cannons. Whichever side demolishes the other team's building first wins.
To enhance the experience and boost participation, recruiting booths for the Mexican army and Texas rangers will hand out recruitment SWAG and encourage people to join the battle by tweeting.
Shoot It Out a Cannon
With limited funding, the Texas forces had to be resourceful in the heat of battle by loading silverware, rocks, or whatever was nearby into cannons when the regular ammo ran out. Shoot It Out a Cannon is a Will it Blend style Youtube channel or website where people can suggest items to shoot out of a cannon and watch the entertaining results.