Associate Creative Director

Woman Made

Can you name three female inventors? Not so easy is it? It doesn’t help that only 7% of US patents are held by women.

On International Women's Day, we launched a web film to make sure girls knew that not everything is 'man-made' and that women in STEM have invented tons of amazing things. To encourage girls to #MakeWhatsNext, Microsoft launched the Patent Program - an annual effort that provides young women with the knowledge and funding to get patents. Within a few months, we helped 4 female teams from four different countries file patents for their inventions.

In just 4 weeks...
14 million+ views
• 75,000+ shares
 184 million+ impressions
 83% positive brand sentiment

 #1 breakthrough ad of Q1 2016

This campaign was shortlisted for the Glass Lion for Change and won a Silver Lion at Cannes Lions International Festival of Creativity, a Wooden Pencil for Community and a Wooden Pencil for Industrial Evolution at the D&AD Impact Awards.