It’s easy to overlook all of the hard work, resilience, and dedication that comes before arriving at an event as life-changing as the Olympics. So when Delta became the official airline for Team USA, we wanted to honor the individual journeys of as many amazing athletes from Team USA as Delta could afford (15 Olympic and Paralympic athletes).
Delta's new partnership was announced in a TV campaign that ran during the 2022 Beijing Winter Olympics showcased 5 films that were directed by 3 directors, filmed across 4 shoots, and featured 15 Olympic and Paralympic athletes. These films resonated with audiences worldwide, reaching 487 million viewers.
[Credits]
Creative Directors: Sean McLaughlin, Michael Hagos
Role: Art Director
Copywriter: Allison Lackey
Directors: Lance Acord (Will to Fly), Georgia Hudson (Mettle), A.G. Rojas (Immeasurable)
DPs: Lance Accord (Will to Fly), Patrick Scola (Mettle), Shawn Peterson (Immeasurable)
Editors: Kirk Baxter, Katie Turinski
Colorists: Sofie Friis Borup, Mikey Pahanich
Agency: WKNY