In 2015, toddlers shot and killed more Americans than terrorists. In this satirical campaign we offer a solution to end the violence. Because if common sense gun laws aren't the answer, what is?
Jennifer Baker, a spokeswoman for the National Rifle Association, called the ad "offensive" and accused the Brady Campaign of trying to "sensationalize tragedy to push a gun control agenda." She added, "If they were truly concerned about safety, they would be spending their resources on safety and training." - NBC News
This campaign won a Gold Epica in Health and Safety at the Epica Awards in 2016.
Role: Senior Art Director: Trinh Pham
Copywriter: Sarah Menacho
Group Creative Directors: Susan Young, Danielle Vojta
Editor: Sam Puglise-Kipley
Agency: McCann